SEO can help your brand stand above others as a trustworthy company and further improve the users experience with your brand and website. The Search Engines division at Penguin and Search Console has much to offer on how you can leverage an optimized site, improve traffic and find more content on Google, Bing, and Yahoo!

Read about the benefits of using the Search Engines department and click here to learn how you can integrate this program with your existing SEO programs, and you can also get services of a great SEO company which can also help you your path with SEO.

This section includes a “how-to” article for sites that have been updated to their latest version of the Google Search Console. This is mainly intended for sites that have been upgraded in the last couple of months to the most recent version, but there may be some overlap with this section. The examples used in this article are, in general, for sites running the latest version of the Google Search Console but obviously this section is not an exhaustive list of all the details you can look into in your update.

This section will present some additional examples of how to use Google’s various platforms to boost Google traffic by using technical SEO tricks that are unique to Google Search. If you’re more of an “everybody uses Google” type of person, there are other sections of this post that will be of more interest to you.

If you’re interested in this program in general and want to get some more information about how to best use it, check out our article with some related resources here.

Last Updated: August 26, 2018

Editorial Note

Some of the information in this post was previously published in this post, but this version was reviewed and reformatted by Robert Barnes. I would also like to thank all the SEO gurus that submitted questions and comments regarding this post to help flesh it out, and Robert Barnes especially.

See You Next Time!

Ready to read more about SEO? Here’s a list of great resources to keep you in the know.

That’s all folks! Stay tuned for more. If you have a comment or question, drop me a line at I’d love to hear from you!

March 20th, 2010
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